Anyone on public relations or advertising will tell you that favorable press coverage or published articles are better than paid-for advertising any day, and they're free! So why not find ways, whenever and wherever possible, to get your company and your people in the press in a positive light? A press release announcing a new hire, a promotion, an award, or any other good news not only is good PR for your company, but is also a powerful and free way to recognize and reward your people.
The second important piece of this idea is to be sure to send these press releases to the publications that are important to your employees, as well as to you. In other words, send your notices of new hires, promotions, awards, etc., to their hometown newspapers, their professional journals, their associations, their clubs, their college press, and any other places where they will be seen and recognized in their own circles of influence, past and present.
Another benefit of this idea is the positive exposure your company will get in common recruiting circles, especially in the college papers and professional journals. People notice people with whom they have places and backgrounds in common, and they especially notice if their comrades are experiencing success or recognition. If you found one great employee from this school, town, or association, there's a decent chance that there might be another one there.
The easiest and best way to make this idea work is to have a press photo for every employee and new hire and have them fill out a publicity form with the name, address, and any other contact information for any publications, organizations, etc., that they would like to have notified in the even a press release is sent out. This not only makes it easier for you to keep up to date, but can also serve as a consent form by the employee as well. It's free, it's easy, and its works.
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