Friday, June 12, 2009

Let Your Hands Do the Thinking


Another creative thinking technique involves thought association. Like word association, in which I say and you tell me what other words come to mind, this technique draws associations to totally unrelated entities.

Let's say wanted to look at your business in a totally new light. Take a phone book,open it to the Yellow Pages, and let your your hand do the thinking. Someone starts fanning the pages, and someone else inserts a a ginger or a pen or a piece of paper at random to select a page. Then someone else takes a stab at the page with eyes closed to select a category. It might be anything from AA (Alcoholics Anonymous or the Automobile Association) to Zoos.

After a category is selected, the group then brainstorms, or what-ifs, how their company or department or whatever other challenge they are working on is like Alcoholics Anonymous. Or how their company is like a zoo. Who is the ringmaster? How are the animals trained? What makes our zoo better than the others? What liabilities or risk must we assume?

Letting your hands do the thinking allows people to look at issues, challenges, and solutions from a completely different perspective, with some humor and out-of-box thinking. Political correctness is no longer a barrier. Like "whatiffing," this technique also makes weirdness normal.


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Wall of Fame


A key building block of organizational success is showing of your successes to the world. Many employees are never aware of what is going right, who is doing well,or even why or whether they should feel proud. Even if you take advantage of opportunities to reward or recognize accomplishments as they occur, it is equally as important to archive and showcase these accomplishments on an ongoing basis. Think of it as a trophy case.

And don't limit your "Wall of Fame" to major product or service breakthroughs (that might produce a tiny trophy case for a while).
Include letters of commendation and awards from outside the organization, both individual and organizational, and take advantage of any opportunity you can to make your people feel that they are in the company of winners. In fact, peer recognition awards are every bit as appropriate for the "Wall of Fame" as any other type of recognition.

Most of all, be sure your "Wall of Fame" is visible to outsiders, such as customers, vendors, and candidates. Locate it in the lobby or in some other "first impression" location. And please keep it current and keep it clean! Nothing is more depressing or contradictory or sends a more mixed message than a display of moldy and tarnished old trophies in showcase layered in dust. The "Wall of Fame" can be a powerful PR tool as well as a motivational one.


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All the Right Places


Anyone on public relations or advertising will tell you that favorable press coverage or published articles are better than paid-for advertising any day, and they're free! So why not find ways, whenever and wherever possible, to get your company and your people in the press in a positive light? A press release announcing a new hire, a promotion, an award, or any other good news not only is good PR for your company, but is also a powerful and free way to recognize and reward your people.

The second important piece of this idea is to be sure to send these press releases to the publications that are important to your employees, as well as to you. In other words, send your notices of new hires, promotions, awards, etc., to their hometown newspapers, their professional journals, their associations, their clubs, their college press, and any other places where they will be seen and recognized in their own circles of influence, past and present.

Another benefit of this idea is the positive exposure your company will get in common recruiting circles, especially in the college papers and professional journals. People notice people with whom they have places and backgrounds in common, and they especially notice if their comrades are experiencing success or recognition. If you found one great employee from this school, town, or association, there's a decent chance that there might be another one there.

The easiest and best way to make this idea work is to have a press photo for every employee and new hire and have them fill out a publicity form with the name, address, and any other contact information for any publications, organizations, etc., that they would like to have notified in the even a press release is sent out. This not only makes it easier for you to keep up to date, but can also serve as a consent form by the employee as well. It's free, it's easy, and its works.


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Friday, June 5, 2009

Lenin


ON January 25 1924, Lenin died. A writer recalled that day, nothing: 'At 4:00 exactly, all radio, all telegraph lines, transmitted one message: "Stand up, comrades, Illich is being lowered into his grave!" Everything stopped everywhere in Russia for five minutes. Trains stopped, ships stopped.'

But not hope. In 1924 the poet Mayakovsky wrote the lines of poetry:

'Lenin' and 'Death'
These words are enemies
'Lenin' and 'Life'
Are comrades

To Mayakovsky, Lenin lived in the past,present and future. A metaphor--but people at that time believed in the literal possibility of eternal life in the world. Leonid Krasin, a Soviet minister, was convinced that there world be a time when science would be so astounding that it could bring great figures of history back to life. In March 1924, he began the project of preserving Lenin's body. The Burial Committee was renamed the Perpetuation Committee. The leader's body was embalmed like the pharaohs of ancient Egypt. There seemed to be the hope that later on,once science reached its peak, the the mummy would rise again--and the words in Mayakovsky's poem would be proven true.

Not long after, the embalmed body was placed in a pyramid shaped sarcophagus plated with glass. That transparent pyramid was placed in a room beneath a red marble platform. On that platform the leaders of the Communist Party stood as they watched the parades in the Red Square, outside the Kremlin. Beneath them, in nthe dark, Lenin lay illuminated.

I once saw that body, and was disappointed the mummy was just like a wax statue at Madame Tussaud's. Although Lenin's mausoleum was simpler, less ornamented, than the great temple for Ho Chi Minh at Hanoi, the effort to preserve the Bolshevik leader was merely and would unimpressive illusion. Mayakovsky (who later committed suicide) would definitely have been disappointed.

The year, 1991:the Soviet Union comes to an end. The Marxist-Leninist project is declared a failure. Capitalism comes. A McDonald's restaurant opens in Moscow, and booms. On the first few days, the queues to enter this American food hall are longer than the lines of pilgrims at the Red Square. A news item:the state budget for the Lenin Mausoleum laboratory is cut from 100% to 20%. In 1997, President Yeltsin recommended a referendum to decide whether it wouldn't be better to close the mausoleum and for Lenin's body to be buried beside his mother. Parliament rejected the recommendation, but a grandchild of the ex Communist leader had in idea: take Lenin's body around the world as an exhibition--it would bring in money....

If Nadezhda Krupskaia were still alive, she would be struck to the core to see what happened to her husband's body. Five days after Lenin died, Krupskaia appealed, through the Pravda newspaper, to the workers and farmers, for the grief at Illich's death to be expressed in another way. 'Don't make a monument to him', she pleaded. 'If you wish to honour the name of Vladimir Illich--build baby-centres, kindergartens, homes, schools'. But in those days of mourning almost no one heard her plea.

And a revolution that aims to change the world with scientific fervour--a modern revolution--apparently cannot keep itself going, precisely because of an illusion brought by modernity itself. Vladislav Todorov, a Bulgarian intellectual from the Institute for Arts Research at Sofia, wrote Red Square, Black Square:Organon for Revolutionary Imagination (published in 1995) and we find there a reflection on that monument which should not have been built: The mummy of Lenin is the point at which modernisation is terminated and the omnipresence of the Party is imposed.

People say that modernity is disenchantment, people's loss of the magical in the world, but in the Red Square something magical was inadvertently reborn. They guaranteed the science could liberate mankind from supersition and all kinds of ideologies, for science could direct the world. But what happened was not liberation, but rather control, which arose as paradigm. The revolution became repression, the awareness of class became ideology, and new idols arose.When Marx wrote of man going astray in 'reification' (or Verdinglichung), he was actually like a prophet of old calling attention to the disaster of idolatry. But revolution ofteh eats its own words.

In a corner of a Seattle, in the state of Washington, America, there is and idol of Lenin beside a busy street. An American tourist bought the statue and carried it from a town in the former Soviet Union, when the people there decided to dismantle the two-metre high statue. In Seattle,the thing was offered for sale. Until last year, there were no takers. Even idols,like anything turned into material objects, can quickly transform into commodities, to be traded on the market.

That is what has happened in the world since Lenin was preserved in a pyramid of glass. But in Indonesia, in 2001, like some miracle this mummy has been brought back to life. Not in homage, bu tin terror--and people are burning 'communist' books, yelling 'beware the danger of communism,' and have entered once more into a time of ignorance, with a supersition, one thousand stories of ghosts from the now petrified forest, the jungle that no longer has a name.


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Wednesday, June 3, 2009

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